MW byMatthew Williamson.
Bohemian Glamour Come to Life.
Matthew Williamson is a UK fashion designer who is praised for his bold use of pattern and colour. In recent years Matthews design DNA has translated seamlessly into interiors. Emblazoned with whimsical, nature-inspired prints on everything from cushions to wallpaper, the MW by Matthew Williamson is a collaboration with the UK department Store Debenhams to bring his ideas to a wider audience.
Bringing
a unique
vision to life…
Working closely with Matthew and using my knowledge of the UK homeware market I came up with seasonal product trend and colour concepts for his range. Translating these into designs across home textiles and decorative accessories, I was also the brand ambassador within the business and liaised with across departments including press teams to make sure the brands DNA was seamlessly upheld.
Twice yearly trips to India informed design decisions and product development, working closely with master embroiderers to translate my designs into home textile products, giving each product a unique character.