Lucy Tiffney x Debenhams.
I helped develop and launch this exciting partnership with Lucy on an exclusive cook & dine collection. Lucy is an award winning textile artist and established designer of fresh, colourful and happy designs.
Taking a commissioned print from Lucy and with a brief to create a Happy Home with the collection, I came up with the design concepts used across the range, working on product categories best suited for our customer and the collection. Using my technical knowledge and background in surface pattern to design a range for the UK market all while keeping it in line with Lucys unique view of the world.
Packaging.
Working closely with the packaging design team I came up with concepts and art direction to be used across the packaging and branding. Delivering a bold and playful identity to highlight Lucy’s personality and create a strong visual impact in-store.
“Working alongside Adam at has been amazing. He has fully taken my ideas and designs on board and adapted them exactly how I wanted, collaboratively we have created a fresh and exciting collection. We achieved the goals we set when we started the design process and have successfully designed a bright and fun collection that we hope will appeal to a broad audience.”
— Lucy Tiffney
Press Event at Petersham Nurseries.
